Our approach

Ownership, not intervention

Three objectives, six work-scope pillars and a delivery model where communities and youth lead the work themselves.

Program objectives

What we set out to achieve

Cover bare land with trees

Provide shade, encourage precipitation and protect water bodies through targeted planting.

Grow fruit for nutrition

Empower households to grow fruit trees for improved nutrition and surplus income.

Offer alternative fuels

Introduce maize-kernel charcoal (Mimpukutu) to cut reliance on charcoal from trees.

Work scope

Six pillars, delivered every season

Each pillar runs continuously and reinforces the others — awareness creates clubs, clubs plant trees, training sustains them, follow-up keeps them alive.

Awareness Creation

Sensitising school children and communities on the causes and effects of climate change, and forming manageable clubs with their own training plans.

Key activities

  • School talks and club visits
  • TV and radio talk shows
  • Public rallies and field visits
  • Churches and community gatherings
  • Posters and social media

Tree Planting

Household-level planting keeps monitoring simple and ownership local. Varieties range from fruit trees to hardwood species suited to each district.

Key activities

  • Household planting plots
  • Fruit and hardwood varieties
  • Youth trainers as field guides
  • Headmen supervision and record keeping

Training of Youth

Practical, participatory training that turns young people into the programme's permanent technical backbone.

Key activities

  • Nursery management, budding and grafting
  • Tree and soil types
  • Pest control for fruit trees
  • Water body buffer protection
  • Kernel storage and kernel-charcoal production
  • Climate adaptation practices

Community Follow-Up

Continuous engagement visits provide guidance and motivation, and let groups learn from each other's results.

Key activities

  • Scheduled guidance visits
  • Demonstration plantation tours
  • Best-practice sharing between groups

Information Sharing & Networking

Collaboration with like-minded institutions avoids duplication and puts community experience into policy conversations.

Key activities

  • Partnerships with aligned institutions
  • Conference and policy participation
  • Print and online media sharing

Monitoring, Evaluation & Reporting

Documented and auditable reporting keeps management, the board, funders and government aligned on progress.

Key activities

  • Regular documentation and reporting
  • Records retained for audit
  • Annual evaluation against targets
  • Independent external consultant review

Beneficiaries

Who this programme serves

Households

Planting, fruit production and alternative fuel adoption at home.

Youth in communities

Trained as nursery managers, trainers and field monitors.

Learners in schools

Environmental clubs that carry knowledge across generations.

Justification

Why this model works

  • Community and youth engagement drives both productivity and environmental protection.
  • Sustainable use of natural resources — including kernel-charcoal alternatives — reduces pressure on forests.
  • An ownership model, not an interventionist one, produces self-sustaining outcomes.
  • Training builds long-term behaviour change that outlasts any single funding cycle.
  • Partnerships with ministries, ZEMA, ZNFA and national media multiply reach.